VirtueMedia’s goal is to encourage parents to make an educated decision to choose life for their baby, and for our American culture to support the sanctity of all human life.

Since more than 98% of U.S. homes own a television and radio, and the average American spends over 7 hours every day with these media, it’s easy to see how VirtueMedia can reach millions of people each day using powerful broadcast commercials to positively affect culture.

Educational advertising was the key to reducing prejudice, littering, drunk driving, and smoking… and educational advertising can help lead the way back to a culture of life in America. According to LifeCom News, in states that have aired pro-life educational ads over the past 10 years, abortion rates have decreased by 70%! It has to begin with us!