Media Affects Culture

A study completed by the Kaiser Family Foundation entitled "Kids & Media at The New Millennium" states that American youth spend 38 hours each week consuming media with "unsupervised television viewing" as the major media of choice.

"By the time a child reaches the age of 5, he or she will have spent more time watching television than all the accumulated classroom hours spent in getting a college bachelor's degree. And by the time most Americans reach the age of 75, they will have spent 14 uninterrupted years in front of television sets. This is more time than they will spend in any other formative experience…more time than with any person, any activity, any relationship. At prime time ratios, this runs up to three or four years of watching commercials alone. Television, to be sure, informs us, and more significantly, it forms us as persons." (Advertising Consciousness & Culture by John F. Kavanaugh, S.J., Professor of Philosophy, St. Louis University.)

VirtueMedia was established to serve as a positive message in media to help educate a generation in need. Virtue Media offers hope to those facing challenges in matters of life and faith.