VirtueMedia™ began as a small, grassroots pro-life ministry in Arizona in 1998. Today VirtueMedia™ has grown into a national and international apostolate, a model for effective and highly creative advertising excellence. VirtueMedia™ also serves as a source of advertising and communications outreach support for local, national, and international pro-life organizations.
Since 99 percent of U.S. homes own a television and radio, and the average American spends more than five hours every day using these media, it’s easy to see how VirtueMedia™ can reach millions of people each day using powerful broadcast commercials to positively affect culture.
VirtueMedia™ commercials have aired on broadcast and cable stations in over 1,500 cities throughout the U.S., as well as in many foreign countries. The results are nothing short of phenomenal, with thousands of babies saved from abortion and countless post abortive mothers offered hope and healing.
VirtueMedia™ pro-life campaigns are thoroughly researched prior to production, tracked during airing, and studied after each campaign to ensure that the maximum positive impact is achieved. The result? These powerful messages are making a tremendous difference in the lives of so many people and helping to serve as a positive, life-affirming influence in a troubled culture.
Educational advertising was the key to reducing prejudice, littering, drunk driving, and smoking… and educational advertising can help lead the way back to a culture of life in America. According to LifeNews.com, in states that have aired pro-life educational ads over the past 10 years, abortion rates have decreased by 70 percent! It has to begin with us!
Media Affects Culture
A study completed by the Kaiser Family Foundation, entitled "Kids & Media at The New Millennium," stated that American youth spend 38 hours each week consuming media with "unsupervised television viewing" as the major media of choice.
"By the time a child reaches the age of 5, he or she will have spent more time watching television than all the accumulated classroom hours spent in getting a college bachelor's degree. And by the time most Americans reach the age of 75, they will have spent 14 uninterrupted years in front of television sets. This is more time than they will spend in any other formative experience…more time than with any person, any activity, any relationship. At prime time ratios, this runs up to three or four years of watching commercials alone. Television, to be sure, informs us, and more significantly, it forms us as persons." (Advertising Consciousness & Culture by John F. Kavanaugh, S.J., Professor of Philosophy, St. Louis University, bold emphasis added)
VirtueMedia™ was established to serve as a positive message in media to help educate a generation in need. VirtueMedia™ offers hope to those facing challenges in matters of life and faith.
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